Kizashi Club

The Kizashi is really a great vehicle, but the name is (1) Too difficult to pronounce (2) Suzuki finally has a real contender in the marketplace, but the name does not roll of your tongue so many people are reluctant to talk about it openly (3) A name like Kizashi may be fine for a motorcycle but not a car in the American market (4) Think of cars such as A4, 325I, TL, C30 then say Kizashi! It really does not roll off your tongue! Just a suggestion, how about Suzuki K4 or K4A (automatic) K4S (manual). Does anyone agree?

Kizashi (in Japanese - a good omen) means a helluva lot more than just about any other car name on the market. WTF is "camry" or "elantra" mean?

I also disagree that it's hard to pronounce - it's spelled exactly as you say it.

It's prob, the slight stigma Suzuki itself has in the USA....I bet if it was a "Toyota Kizashi", Honda Kizashi, or a "Nissan Kizashi", it would sell off the charts.

I like it this Way...I like hearing "What kind of Car is That??,,it's looks Sweet"

My uncle always asks me what the make of my car is and when I say Kizashi he says "God Bless you!"

Silly, but I laugh.

Take 'em for a little spirited jaunt on a twisty road at 60-65mph, in the rain, in your Suzuki K4 whatever......and after they get done calling you all kinds of names that are far more difficult to pronounce, they'll remember "Kizashi".

Yes the name is "Different" but it is A NAME and not just a bunch of digits...A4, 325I, SL550. AS Shakespeare once wrote " A rose by any other name would smell as sweet."

Mazda went the other way- they wanted their cars to be easily remembered assuming it would help identify the car wth the buyer. I agree with the OP, the name is difficult to remember for non-owners - not sure they considered this when naming the car.

Once you own it, it no longer relevent - great car!

One thing to keep in mind is that the kizashi is a global car, and the name has meaning.