Source FileSuzuki Announces 'Kizashi Test Drive Challenge'
- Suzuki puts money where its mouth is with all-new sport sedan.
- Kizashi competitive comparison offer available through January 31, 2010.
BREA, Calif., Dec. 3 /PRNewswire/ -- On the heels of the 2010 Kizashi's (pronounced "Kee-Zah-Shee") arrival in U.S. dealer showrooms this December, American Suzuki Motor Corp. has announced a nationwide promotion offering prospective sport sedan buyers $100 for adding the all-new Kizashi to their consideration lists. The "Kizashi Test Drive Challenge" incentive program, which kicked off Dec. 2, 2009, and runs through January 31, 2010, is expected to build consumer interest and drive early sales for Suzuki's all-new sport sedan.
To become eligible, consumers considering an Audi A4 or Acura TSX must first test drive a 2010 Kizashi from a Suzuki retailer and complete the "Kizashi Test Drive Challenge" registration form. Buyers who still decided to purchase either a 2010 Audi A4 2.0T or 2010 Acura TSX (four-cylinder model) within 10 days of their comparison test drive of the all-new Kizashi will receive a $100 check or stored value debit card*.
"The Kizashi was designed and engineered to offer a premium driving experience consistent with the near-luxury sport sedan segment," said Koichi Suzuki, executive vice president of American Suzuki Automotive Operations. "With styling, performance characteristics, luxury features and a new advanced All-Wheel-Drive system on par with the Audi A4 and Acura TSX, we're excited to extend this unique offer to consumers across the country, providing potential sport sedan buyers another reason to consider the all-new Kizashi--at a substantial savings. We're definitely putting Kizashi's premium without the premium moniker to the test."
For more details about the "Kizashi Test Drive Challenge," or to locate the nearest Suzuki dealer, please visit http://www.suzukiauto.com. Suzuki also will display an informational kiosk at its 2009 Los Angeles Auto Show exhibit (S-202), Dec. 4-13, 2009.
*Award payment type depends on individual State Sweepstakes rules
About Suzuki
The Brea, Calif.-based Operations of American Suzuki Motor Corporation (ASMC) was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 350 automotive dealerships and numerous other motorcycle, ATV and marine distributors in 49 states. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle, and outboard motor manufacturer. In 2008, SMC sold more than 2 million new cars and trucks and more than 3.5 million motorcycles and ATVs. Founded in 1909 and incorporated in 1920, SMC has operations in 196 countries and regions. For more information, visit http://www.media.suzuki.com.
http://www.media.suzuki.com/auto/upload ... -09%29.pdf
I'm not too sure what I think about this plan, but it could defiantly receive some free media attention which might be cheaper than a marketing campaign.
My thought is that if you plan to purchase a Audi A4 or Acura TSX you are probably looking for something brand specific, and you might as well stop at the Suzuki dealer first and just pocket the hundred bucks.
On the other hand it is hard to walk away from the 10k or so you will save by getting the Kizashi.
Either way it is sort of a win win.
What do you think?
