Yeah, that's pretty dated. The center column especially looks very passe. While it was OK for the mid-2000's, it's hard to believe Suzuki still offered that in 2013. The Kizashi's interior is a lot better, IMO. The layout and the material quality is a lot better in the Kizashi vs. the Grand Vitara. That's not surprising given the GV's design dates to 2006 while the Kizashi debuted in 2009.
However, what's most convincing is to view the interiors of other 2013 small SUVs/CUVs. For comparison, look at the 2013 Kia Sportage's interior below.
This is a 2013 Honda CR-V's:
Even a 2013 Subaru Forester (Subarus are often lambasted for "dated-looking" interiors) looks more contemporary than a 2013 Grand Vitara's.
Suzuki was often criticized for not being competitive (or even trying) in the years before their exodus of the North American market. Things like offering the same styling for
seven years is proof. Not only that, the powertrain was just as dated. Meanwhile, competitors like KIA invested in new designs and roared to popularity. It's really not rocket science why Suzuki dwindled in the last few years before it left North America. They made just about every wrong business decision they could possibly make.