Kizashi Club

Your Kizashi Owners Club and Forum 

If it has an S on the front you can talk about it here.
 #42497  by KansasKid
 Wed Oct 12, 2016 4:52 pm
It's still in the early stages, but if they can get this to work out, perhaps Suzuki stuff will start making it's way back to the States. It's not terribly likely, but I still have hope.

Hopefully, this alliance has to go better than the deal with VW did.

http://www.nytimes.com/2016/10/13/busin ... japan.html
 #42502  by KuroNekko
 Wed Oct 12, 2016 7:04 pm
I read about this over on Autoblog too, but I don't really understand why Toyota and Suzuki. Of all the companies Suzuki should partner up with, I think it's Nissan. Toyota already fully owns Daihatsu (Suzuki's #1 competitor), owns a chunk of Subaru, has a partnership with Mazda and BMW, and doesn't seem to really need Suzuki. Nissan on the other hand doesn't have as many partners with only bumbling Mitsubishi under their wing. They merged with Renault but Renault has just about no presence in some major markets like East Asia and the US. Of any big company, it would seem that Nissan could use Suzuki's small car expertise. They are also already linked in a way with their co-ownership of JATCO.

I just don't really see what's in it for Toyota in a way Daihatsu can't deliver. Yes, Suzuki is a major player in India, but that's market share more than technology and it's tech that these companies want to collaborate on to reduce R&D costs. Regardless, it will go a lot better than VW, I think. Suzuki and Toyota are from the same country and have a much more similar corporate culture.

Honda seems to prefer doing their own thing compared to most other auto companies with a serious dedication to engineering.
 #42511  by Ronzuki
 Thu Oct 13, 2016 12:22 pm
Daihatsu is crap, Suzuki isn't and they saw the error of their ways? Toyota really doesn't offer anything small and terribly affordable anymore. Look at what the RAV 4 and that Highlander have grown in to. They're both rather huge compared to their roots.

Fingers crossed that the Jimny gets here.
 #42524  by KuroNekko
 Thu Oct 13, 2016 5:21 pm
Ronzuki wrote:Daihatsu is crap, Suzuki isn't and they saw the error of their ways? Toyota really doesn't offer anything small and terribly affordable anymore. Look at what the RAV 4 and that Highlander have grown in to. They're both rather huge compared to their roots.

Fingers crossed that the Jimny gets here.


When Daihatsu was in the US in the late 80's and early 90's, maybe they were crap, but they aren't as kei-cars in Japan. In fact, they outsell Suzuki there now so they have the greater market share. They are basically seen as head-to-head competitors in the kei-car market. What makes Suzuki unique is that they are like Daihatsu by specializing in ultra compacts but also like Honda by building various types of vehicles and engines ranging from motorcycles, ATVs, to watercraft engines.

Given that Toyota fully owns Daihatsu and is much more technologically advanced than Suzuki, I was puzzled at why they cared about partnering with Suzuki. I read a little more about it and turns out my hunch was right: India's market share. Toyota, like many other companies, want to tap into India given their huge automotive market that is growing. Maruti Suzuki has over a 40% share of the entire Indian auto market, meaning that nearly half the cars sold in India are Maruti Suzukis. That's what Toyota wants from Suzuki. Suzuki has a lot to gain from Toyota obviously in every other market as they are underdogs just about everywhere else in sales, but especially technology.

However, I don't think we should get too excited about this partnership as Suzuki fans in places like the US and Canada. Suzuki isn't likely to come back as a brand. If anything, what will happen is that Toyota will sell Suzukis branded as Toyotas in the US. Given that Scion is now gone, they will certainly be branded as Toyotas if any were to come, much like how the Mazda2 was first sold as the Scion iA and now the Toyota Yaris iA despite it being a totally different car from the Yaris. If anything, I think the S-Cross would be the first Suzuki to come back to the US given Toyota currently doesn't have anything like it, having recently killed off the Venza. After that, maybe the Swift if they discontinue the current Yaris (which they should for a Swift replacement).
I'd personally love to see Suzuki SUVs come back like the Grand Vitara and Jimny, but Americans are all about CUVs these days. Even the Vitara transformed into a CUV for the current generation in other markets. While, Toyota doesn't currently have a CUV or SUV smaller than the RAV4, their C-HR is on the way soon.
 #42526  by Ronzuki
 Thu Oct 13, 2016 5:43 pm
given it appears the goal is obtaining some of India's 40%...yeah, not gonna get too excited.