Kizashi Club

Your Kizashi Owners Club and Forum 

Information regarding future changes to the Kizashi. Press releases regarding the car and motorsports related topics go here.
 #16741  by puckaveli
 Thu Mar 14, 2013 3:21 pm
If Suzuki would have thrown the same % of money and attention to marketing their cars as they do for their bikes they might have had a chance to grab market share, but they were going against automotive juggernauts in their segment. I really think for a foreign car maker to stand a chance in North America they need to have a plant here to make cars.
 #16743  by KuroNekko
 Thu Mar 14, 2013 3:33 pm
puckaveli wrote:If Suzuki would have thrown the same % of money and attention to marketing their cars as they do for their bikes they might have had a chance to grab market share, but they were going against automotive juggernauts in their segment. I really think for a foreign car maker to stand a chance in North America they need to have a plant here to make cars.


Yup. The main reason being the strong yen and the relatively weak dollar. If cars are imported, they lose money. That's why nearly all Asian car companies make most of their best sellers in the USA. The only Asian company that currently does not is Mazda. They are also among the smaller companies. They used to build the Mazda6 in a Ford-shared plant, but Mazda packed up and left when sales dipped.
That being said, Mazda is coming back, but not to the US. They are opening a plant in Mexico to produce the Mazda2 and Mazda3.

Suzuki's were always imported because of how small they were in the US market. I personally prefer my Japanese cars to be made in Japan, but not building in a big market where you sell can make you very vulnerable to things like currency exchange rates.
 #16810  by Stodge
 Mon Mar 18, 2013 5:05 pm
The "builder" page on Suzuki Canada's site has been disabled for a while. A sign or just they haven't switched to the new models yet?
 #16967  by KuroNekko
 Tue Mar 26, 2013 11:39 pm
Hate to say this, but the Kizashi will probably be cancelled in the near future. With no future sales in the US and Canada and poor sales just about everywhere else, it would not be feasible for Suzuki to keep it.