puckaveli wrote:If Suzuki would have thrown the same % of money and attention to marketing their cars as they do for their bikes they might have had a chance to grab market share, but they were going against automotive juggernauts in their segment. I really think for a foreign car maker to stand a chance in North America they need to have a plant here to make cars.
Yup. The main reason being the strong yen and the relatively weak dollar. If cars are imported, they lose money. That's why nearly all Asian car companies make most of their best sellers in the USA. The only Asian company that currently does not is Mazda. They are also among the smaller companies. They used to build the Mazda6 in a Ford-shared plant, but Mazda packed up and left when sales dipped.
That being said, Mazda is coming back, but not to the US. They are opening a plant in Mexico to produce the Mazda2 and Mazda3.
Suzuki's were always imported because of how small they were in the US market. I personally prefer my Japanese cars to be made in Japan, but not building in a big market where you sell can make you very vulnerable to things like currency exchange rates.