The world laughed at the name and thought the Japanese were clueless, but Suzuki's tag line is 'The New Player: Hustler' so I wonder if Suzuki is actually going along with it.
They are even offering a pink colored one because, you know, "ladies is pimps too".
Info on the car in English:
http://www.globalsuzuki.com/TMS2013/index.html
Here's the JDM's Hustler site:
http://www.suzuki.co.jp/car/hustler/styling/
