They were posted a few months ago in the video section.What color is your Kizashi, & do you have paint chips ?
actually those videos are really old They were posted a few months ago in the video section.
They were posted a few months ago in the video section.
yet I wonder how much advertising they have to do to counteract bad press from owners like myself. Like many here, I've had numerous chances to talk up the car to the curious bystanders, etc....but I've stopped doing that until I see how the paint issue will play out. Whether it's an old issue or an existing one, Suzuki needs to plan out the details of a fix or at least acknowledge the issue.Hawkzilla wrote:Suzuki has finally begun advertising. They had a ad in Road & Track and I saw there first commercial while watching a Phillis game last week. They also have made a "sport" version (yes, I'm already jealous) that they are releasing in August (check out the link below). I think with the killer reviews and the award it just won, you can bet demand for the Zashi is building quickly!
You just can't be a small auto maker in the US and act like major players like Toyota, Honda etc...regardless of how many "awards" you win. Extremely poor marketing decision if you'd ask me.
As far as the owner's satisfaction award, I think it's bogus...any of you have received a call from a third-party to see how you like your car? I sure didn't. Even if it's "random" selection, someone should have received a survey. In my opinion, Suzuki is investing a lot of cash to win these awards. Edmunds and KBB, among others I believe are well paid to talk-up the car.
This doesn't mean that Kizashi isn't a great car, and I don't love my ride...but there's something seriously wrong when an Auto expert can't find a single thing that can be improved on the car, and I could easily list 10.
I work for a ad agency and while your point is valid, customer word-of-mouth doesn't qualify as "bad press". In reality, the Kizashi is getting stellar press. Every review out there is very positive, and their commercial they are running has quotes slapped all over it. The paint issue sucks, and I feel bad for any owner that is going through it, but I have a feeling it's something they fixed on the 2010 production cars and HOPEFULLY they will make it right with the early owners. That said, from a marketing stand-point, I can't see the paint thing slowing them down much. With the reviews this car gets and the awards it is starting to win, it shouldn't take much for the Kizashi to catch on here in the states. Suzuki invested over $1B in this car and are banking on it to expand it's presence in the US... I think we're just seeing the tip of the iceberg so far.Senegal wrote:yet I wonder how much advertising they have to do to counteract bad press from owners like myself. Like many here, I've had numerous chances to talk up the car to the curious bystanders, etc....but I've stopped doing that until I see how the paint issue will play out. Whether it's an old issue or an existing one, Suzuki needs to plan out the details of a fix or at least acknowledge the issue.Hawkzilla wrote:Suzuki has finally begun advertising. They had a ad in Road & Track and I saw there first commercial while watching a Phillis game last week. They also have made a "sport" version (yes, I'm already jealous) that they are releasing in August (check out the link below). I think with the killer reviews and the award it just won, you can bet demand for the Zashi is building quickly!
You just can't be a small auto maker in the US and act like major players like Toyota, Honda etc...regardless of how many "awards" you win. Extremely poor marketing decision if you'd ask me.
As far as the owner's satisfaction award, I think it's bogus...any of you have received a call from a third-party to see how you like your car? I sure didn't. Even if it's "random" selection, someone should have received a survey. In my opinion, Suzuki is investing a lot of cash to win these awards. Edmunds and KBB, among others I believe are well paid to talk-up the car.
This doesn't mean that Kizashi isn't a great car, and I don't love my ride...but there's something seriously wrong when an Auto expert can't find a single thing that can be improved on the car, and I could easily list 10.
Also, I believe the award was for the Southern Cal region? So if you don't live there it would be unlikely that you received a survey?
Kizashi SLS CVT Azure Gray Metallic
headquarters are in Southern California, but they conduct national "surveys" either directly or through affiliates such as the ones in Detroit.
Aside from technicalities, as an executive I consider bad press anything that can negatively impact my consumers' opinion about my services/products. One of the most common errors is undermining power of consumer reviews, this is mainly the reason why .coms such as Amazon have thrived as they act as an informative "blog" as much as being an Internet superstore.
Even Suzuki is aware of the impact of negative comments, deleting posted concerns on their facebook page, etc.
I hope Kizashi does well, after all i'm owner of one and I think it's a great car.
Aside from technicalities, as an executive I consider bad press anything that can negatively impact my consumers' opinion about my services/products. One of the most common errors is undermining power of consumer reviews, this is mainly the reason why .coms such as Amazon have thrived as they act as an informative "blog" as much as being an Internet superstore.
Even Suzuki is aware of the impact of negative comments, deleting posted concerns on their facebook page, etc.
I hope Kizashi does well, after all i'm owner of one and I think it's a great car.
I'm not quite sure why you are getting defensive or how you being an executive has anything to do with the fact that some disgruntled car owner's opinion does not qualify as "bad press" in the world of marketing. To be honest, you don't sound very happy to be the owner of a Kizashi. Implying that the company is buying off phony awards is hardly representative of a proud car owner.Senegal wrote:headquarters are in Southern California, but they conduct national "surveys" either directly or through affiliates such as the ones in Detroit.
Aside from technicalities, as an executive I consider bad press anything that can negatively impact my consumers' opinion about my services/products. One of the most common errors is undermining power of consumer reviews, this is mainly the reason why .coms such as Amazon have thrived as they act as an informative "blog" as much as being an Internet superstore.
Even Suzuki is aware of the impact of negative comments, deleting posted concerns on their facebook page, etc.
I hope Kizashi does well, after all i'm owner of one and I think it's a great car.
After reading as many stellar legit reviews on the Kizashi and driving one for over 1400 miles, I can say with a high level of confidence that I fully believe the Kizashi is a good enough car to win a customer satisfaction award. I filled out my JD Powers surveys just this week and gave the car very high marks.
Kizashi SLS CVT Azure Gray Metallic
Truth of the matter is that some companies pay MORE attention to one or two unhappy and/or disgruntled customers posting negative comments on forums/blogs/twitter etc. Many are paying people to monitor sites like twitter to watch for negative comments about their products. The bad news spreads digitally faster than good news in a magazine. By the same token, a good quick response to a posted comment can spread just as quickly.Hawkzilla wrote:I'm not quite sure why you are getting defensive or how you being an executive has anything to do with the fact that some disgruntled car owner's opinion does not qualify as "bad press" in the world of marketing. To be honest, you don't sound very happy to be the owner of a Kizashi. Implying that the company is buying off phony awards is hardly representative of a proud car owner.Senegal wrote:headquarters are in Southern California, but they conduct national "surveys" either directly or through affiliates such as the ones in Detroit.
Aside from technicalities, as an executive I consider bad press anything that can negatively impact my consumers' opinion about my services/products. One of the most common errors is undermining power of consumer reviews, this is mainly the reason why .coms such as Amazon have thrived as they act as an informative "blog" as much as being an Internet superstore.
Even Suzuki is aware of the impact of negative comments, deleting posted concerns on their facebook page, etc.
I hope Kizashi does well, after all i'm owner of one and I think it's a great car.
After reading as many stellar legit reviews on the Kizashi and driving one for over 1400 miles, I can say with a high level of confidence that I fully believe the Kizashi is a good enough car to win a customer satisfaction award. I filled out my JD Powers surveys just this week and gave the car very high marks.
As for the comments about Suzuki buying good reviews, that is a joke. First of all, they don't have the budget to do it. Their auto marketing budget is razor thin, which is why virtually all you have seen is the print ads in the monthly car magazines a couple of commercials. Companies like AutoPacific, Car and Driver and others can't afford to sell their reputations. It's all they have.
Let's just face it, Suzuki has built a hell of a nice car that offers more content than most of the competition for a lower price. It looks like they had some teething problems with the paint on the early build models. Most car companies do. Look at some history and see how many times Ford recalled the Focus when it came out. Look at the number of problems BMW had when they introduced the last generation 7 series or Mercedes with the previous generation S-class cars. The list goes on. Let's hope Suzuki takes care of the folks having problems.